AI Insights · Timothy · January 2022
Top 5 Health and Fitness Apps on iOS in New Zealand Q4 2021
A look at the performance of the top 5 health and fitness apps in New Zealand on iOS during Q4 2021, highlighting trends in downloads, revenue, and active users.
The final quarter of 2021 saw notable activity in the health and fitness app sector on the iOS platform in New Zealand. Here’s a detailed look at the performance of the top 5 apps in this category, based on data from Sensor Tower.
NZ COVID Tracer experienced significant engagement, with weekly downloads peaking at approximately 17.4K in late October. Active users also showed a general upward trend, increasing from around 356.6K at the start of the quarter to 401.1K in mid-December.
MyFitnessPal: Calorie Counter demonstrated strong financial performance, with weekly revenue peaking at about $11.8K in late November. However, downloads saw a gradual decline, starting at 1.6K at the end of September and dropping to around 1.1K by the end of December. Active users also decreased from approximately 49.2K to 43K during the same period.
Nutrition Coach: Food tracker had fluctuating revenue, reaching a high of $1.5K in mid-October. Downloads varied throughout the quarter, peaking at 2.4K in early October but dropping to 576 by the end of December. Active users reflected a similar trend, decreasing from around 3.1K to 1.4K.
Flo Period & Pregnancy Tracker showed consistent revenue growth, peaking at roughly $9.8K in mid-November. Downloads were relatively stable, with a notable increase to 1.7K in the last week of December. Active users remained steady, hovering around 42K for most of the quarter.
Fitbit: Health & Fitness saw its revenue peak at approximately $6.4K in the week before Christmas. Weekly downloads spiked to 2.3K around mid-December, while active users showed minor fluctuations, ending the quarter at about 7.2K.
For more detailed insights and data, visit Sensor Tower.
